Customer Service Officer (Concierge)

"Build the Future of Automotive with Us."


Since 1979, Performance Motors Limited (PML) has been an authorised dealer of BMW cars and official importer for BMW Motorrad in Singapore. As a long-time partner of this German luxury automotive brand, PML has come to be associated with great performance, driving pleasure and service excellence.
As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we’re connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.


What You’ll Be Doing


As a Customer Service Officer (Motorrad), you will be responsible for delivering a welcoming and professional showroom experience while supporting day-to-day reception, administrative, and retail sales activities.


Customer Service & Reception

• Welcome and attend to all walk-in customers promptly, creating a warm and professional first impression.

• Answer, screen, and direct incoming calls to the appropriate team members.

• Assist customers with their enquiries and ensure a positive showroom experience.

• Engage customers professionally and provide assistance where required to support customer satisfaction.

• Coordinate with internal departments and external parties on customer and operational matters.

Showroom Operations & Administration

• Record daily showroom traffic and assign sales leads to the respective Sales Consultants.

• Prepare the showroom for daily business operations, including music, television displays, price lists, specification sheets, and promotional materials.

• Ensure that point-of-sale and marketing materials are accurately displayed and replenished when required.

• Maintain a clean, tidy, and presentable reception and showroom environment.

• Monitor the cleanliness and presentation of demonstration motorcycles and company vehicles.

• Ensure that sufficient stationery, brochures, and operational materials are available at the reception area.

• Perform general administrative duties, including cashiering, filing, photocopying, report preparation, and roster planning.

Parts, Accessories & Lifestyle Sales

• Actively promote and sell Motorrad parts, accessories, merchandise, and lifestyle products to showroom customers.

• Understand customers’ needs and recommend suitable Motorrad products and accessories.

• Explain product features, technical information, advantages, and benefits clearly and confidently.

• Support the motorcycle sales process by introducing relevant accessories, merchandise, and lifestyle products to customers.

• Prepare quotations and coordinate customer orders, sales transactions, and product collection or delivery arrangements.

• Follow up on customer enquiries and provide timely and accurate product information.

Who We’re Looking For

• GCE O-Level and above or an equivalent qualification.

• Minimum 2-years of experience in customer service, reception, retail sales, or showroom operations would be advantageous.

• Customer-oriented with a friendly, confident, and professional personality.

• Good communication and interpersonal skills, with the ability to engage customers from diverse backgrounds.

• Comfortable promoting products and providing sales recommendations to customers.

• Organised and attentive to detail, with the ability to manage administrative and operational responsibilities.

• Basic proficiency in Microsoft Office applications.

• Ability to multitask and work effectively in a fast-paced, customer-facing environment.

• 5 days work-week (1 weekday off, 1 Sunday off)

Why Join Us at Sime Motors?

• Be part of a trusted brand with a regional footprint.

• Work with cutting-edge automotive technology.

• Grow your career in a supportive, performance-driven culture.