Job Summary
We are seeking an experienced and results-driven Sales Manager to lead and manage the company's sales operations for personal care products. The Sales Manager will be responsible for developing sales strategies, achieving revenue targets, managing sales performance, overseeing the sales team, developing customer and business relationships, and identifying opportunities for business growth.
Develop and implement effective sales strategies and plans to achieve company revenue and sales targets.
Set monthly, quarterly, and annual sales targets for the sales team.
Lead, supervise, and motivate Sales Executives and Sales Supervisors to achieve business objectives.
Monitor individual and team sales performance and take corrective action where necessary.
Analyze sales data, market trends, customer preferences, and competitor activities to identify business opportunities.
Develop and maintain strong relationships with key customers, retail partners, suppliers, and business clients.
Identify and pursue new sales opportunities and potential customer segments.
Plan and coordinate promotional campaigns, product launches, discounts, and other sales initiatives.
Ensure effective merchandising, product positioning, pricing, and promotional execution across retail outlets.
Monitor product sales, inventory levels, and customer demand to support effective stock planning.
Work closely with management and relevant departments on purchasing, inventory, marketing, and operational requirements.
Prepare and present regular sales forecasts, performance reports, and business updates to management.
Review sales results and recommend strategies to improve revenue, profitability, and market share.
Develop sales territories, customer segments, and distribution strategies where applicable.
Conduct regular sales meetings and provide coaching, training, and performance feedback to the sales team.
Recruit, train, and develop sales staff in accordance with company requirements.
Establish and maintain high standards of customer service and ensure customer complaints are handled promptly and professionally.
Monitor competitors, market developments, and new personal care products to identify potential growth opportunities.
Ensure sales activities comply with company policies, pricing guidelines, and applicable retail procedures.
Manage and control sales-related expenses within approved budgets.
Support senior management in developing long-term business and sales plans.
Perform other sales, business development, and management duties as assigned.
Diploma or Bachelor's degree in Business Administration, Marketing, Sales, Retail Management, or a related field preferred.
Minimum 3–5 years of relevant experience in sales, with experience in a supervisory or managerial role.
Experience in personal care, beauty, cosmetics, skincare, FMCG, or retail products is highly preferred.
Proven track record of achieving sales targets and growing revenue.
Strong leadership and team-management skills.
Excellent communication, negotiation, and interpersonal skills.
Strong business development and customer relationship management abilities.
Good understanding of retail sales operations, merchandising, and inventory management.
Ability to analyze sales data, prepare forecasts, and develop sales strategies.
Strong problem-solving and decision-making skills.
Good knowledge of Microsoft Office, POS systems, CRM systems, and sales reporting tools.
Highly organized, target-oriented, and commercially minded.
Able to work independently and take ownership of sales performance.
Willing to travel between retail outlets or meet customers/business partners when required.
Willingness to work retail hours, weekends, or public holidays when required.
Professional attitude with strong customer-service and team-building skills.
Source: MyCareersFuture — Workforce Singapore · Retrieved 2026-11-07 · Not affiliated with or endorsed by Workforce Singapore or MyCareersFuture