Asst/ General Manager (Sales) (FMCG) (General Trade)(West)

The Assistant General Manager (Sales) is a senior sales leader responsible for a major channel or multi-channel portfolio within commercial operation. Leading Channel Managers, Key Account Executives, and field sales teams, the AGM drives revenue, distribution, and in-store execution for assigned principals. This role combines strategic thinking with hands-on field leadership — spending significant time in the trade while shaping sales strategy.

Responsibilities:

• Own and deliver revenue targets for assigned channel(s) across all principals.
• Drive distribution reach, coverage, and in-store execution.
• Translate quarterly business plans into monthly execution roadmaps.
• Drive distribution targets within assigned channel(s): numeric distribution, weighted distribution, and new product distribution for all principals.
• Enforce in-store visibility standards within the segment: shelf share, POSM deployment, brand block, and planogram compliance.
• Drive display execution: off-shelf displays, gondola ends, and promotional displays — achieving principal and company targets.
• Ensure all promotional activities are executed with 100% hit-rate as deployed by principals or per company objectives.
• Enforce correct shelf pricing within assigned channel(s) per principal-deployed pricing grids. Monitor and resolve deviations.
• Own relationships with assigned key accounts. Lead customer reviews.
• Co-develop joint business plans. Negotiate within delegated authority.
• Ensure 100% hit-rate on trade plans within assigned scope.
• Monitor promotional spending within budget. Optimise ROI.
• Deploy initiatives and promotional mechanisms to the team.
• Drive collection discipline within assigned accounts.
• Escalate overdue accounts proactively.
• Lead, coach, and develop 3–5 direct and 10–20 indirect reports.
• Regular field accompaniment and coaching.
• Identify and develop future leaders.
• Drive perfect store execution: planogram compliance, displays, freshness.
• Coordinate with merchandising teams.
• Optimise routes, collage, and productivity within the segment.
• Weekly/monthly reports and analysis to DGM/GM.
• Use dashboards and data to identify opportunities.

Requirements:

• A bachelor’s degree in Business Administration, Marketing, or a related field is preferred
• Minimum 8–10 years in FMCG sales/distribution, including 2–3 years in people management (Sales Manager, Channel Manager, or equivalent).
• Consistent above-target performance for 2+consecutive years at Manager level.
• Multi-channel sales experience in Singapore retail (NTUC, Sheng Siong, DFI, convenience, e-commerce).
• Multinational FMCG principal engagement experience preferred.

Company Benefits:

• HP allowance-$75
• Transport $1,330
• Sales Incentive up to $800
• AWS-1 Month
• Performance bonus -Up to 1month

Ang Hoe Keong | EA Personnel Registration No.: R1106345

RS Recruitment Agency | EA License No. 17C8809