Marketing Manager (B2B Events)

We are seeking a dynamic and strategic Marketing Manager to lead the development and execution of marketing initiatives for a newly established events company under a well-established group.

This role is ideal for someone who can build a brand from the ground up, drive B2B engagement, and position the company as a trusted partner across corporate and institutional clients.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and implement a comprehensive B2B marketing strategy aligned with business goals
• Establish and position the company’s brand identity within the events industry
• Identify target markets, client segments, and growth opportunities
• Work closely with leadership to define value propositions and go-to-market strategies

Lead Generation & Business Growth

• Plan and execute campaigns to generate qualified B2B leads
• Support sales efforts through marketing collateral, presentations, and pitch decks
• Develop partnerships, sponsorship opportunities, and strategic collaborations
• Track and optimise marketing funnels to improve conversion rates

Content & Communications

• Oversee creation of marketing materials (website, brochures, case studies, social media, EDMs)
• Develop compelling B2B content that showcases capabilities, past work, and thought leadership
• Ensure consistent messaging across all channels

Digital Marketing & Performance

• Manage digital channels including website, LinkedIn, email marketing, and paid campaigns
• Work with SEO/vendor partners to maintain and improve online presence
• Analyse campaign performance and provide actionable insights

Project & Stakeholder Management

• Coordinate with internal teams (sales, operations, creative) to align marketing efforts
• Liaise with external agencies, vendors, and partners
• Manage marketing budgets and timelines effectively

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4–7 years of marketing experience, preferably in B2B, events, or related industries
• Proven experience in developing and executing marketing strategies from scratch
• Strong understanding of B2B marketing funnels and lead generation
• Experience working with agencies, designers, and digital marketing tools
• Excellent communication, presentation, and project management skills
• Self-starter with the ability to work in a fast-paced, evolving environment

Preferred Qualifications

• Experience in events, experiential marketing, or related sectors
• Familiarity with CRM tools and marketing automation platforms
• Understanding of sponsorships, partnerships, and corporate client engagement

What We Offer

• Opportunity to build and shape a brand from the ground up
• Backing of an established group with strong industry presence
• Collaborative and entrepreneurial work environment
• Career growth and leadership opportunities